Ten ways to grow your audience
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Here are 10 of the most noted strategies for growing a podcast's audience:
10. Be consistent – timing of release, duration of podcast, niche – publish quality content.
9. Submit it to iTunes and optimize your feed with your important podcast information in the RSS fields and iTunes fields.
8. Submit your podcast to other directories – e.g. BlackBerry, Stitcher, Tunein Radio, DoubleTwist.
7. Put a link on other social media profiles – Twitter, Facebook, Instagram, LinkedIn.
6. Post YouTube videos showing recordings of your podcast and include show notes – tag everything.
5. Consider a highly targeted ad – Facebook ad, Google adwords, sponsored tweets – know who your audience is first so you can tailor the ad for them.
4. Host giveaways.
3. Network cross-promotion – accept requests for being interviewed on other people’s podcasts and blogs – reach out to other podcasters in your niche and expand the network.
2. Interview people – make your guest look and sound their best so they’ll want to share it – provide interviewee with tools to share with their followers – interview or promote the influencers in your niche and get them to promote the content – key element is getting THEM to promote it – leverage their large social following (get them to post).
1. Engage your audience – reply to every comment (website, YouTube, twitter, G+, email, etc) and do it as quickly as possible – engage in the conversation while it’s still relevant – also check out their content and comment.
Get started with a podcast for your practice, (or just for fun), you can get our Free Law Podcasting Startup Guide, when you sign up to access our video series (also free) on how you can grow your practice with more good clients and referrals, without breaking the bank.
As always, the Law Podcasting Podcast is brought to you by Power Podcasting for Lawyers, the only online podcast training built specifically for lawyers by lawyers.
NOTE: Some of the above may be affiliate links to products or services for which we receive a commission when you purchase. Thank you!
NOTE: Some of the above may be affiliate links to products or services for which we receive a commission when you purchase. Thank you!
