Make it something that you're really passionate about, then it's just a ton of fun.
— Sam Gaylord, The Law Practice Doctor podcast
Sam shared several reasons to podcast, not the least of which is: It's Fun! Sure, it's good marketing, but it's also a way for lawyers to get out of the “down and dirty” aspects of lawyering, and share a bit of themselves. Demystifying the law, and putting a human face on those of us who practice are other strong reasons.
Sam is leveraging his podcasting efforts by repurposing his interviews. Each episode of his podcast provides content that he'll later use in writing a book. (it could also be used to create an online course or other information product).
Still another great share from Sam was his “two birds with one stone” approach. With the Attorney Talk podcast, interviews with other lawyers serve double duty. The show is “client-facing”, so prospective clients get valuable information, but the interviews also provide a way for Sam and his partner to forge relationships with other lawyers who will later refer business their way. Sam reports that after only a few months, this strategy is already bearing fruit.
If you're interested in starting a podcast for your practice, (or just for fun), you can get our Free Law Podcasting Startup Guide, when you sign up to access our video series (also free) on how you can grow your practice with more good clients and referrals, without breaking the bank.
As always, the Law Podcasting Podcast is brought to you by Power Podcasting for Lawyers, the only online podcast training built specifically for lawyers by lawyers.